ALEXA KETCHUM

Written By Larissa Ridenour

IG: @alexabeautydiaries TikTok: @alexabeautydiaries

Alexa Ketchum is a Florida-based beauty creator with a passion for all things makeup. Known for her honest reviews, helpful tutorials, and relatable style, she shares everything from new beauty finds and must-have products to glimpses of her everyday life. Her popular pale girl makeup series remains a signature part of her content, helping fair-skinned beauty lovers discover products that complement their skin tone. With her engaging personality and trusted perspective, Alexa continues to build a loyal community that turns to her for thoughtful advice, genuine opinions, and makeup inspiration.

@alexabeautydiaries

@alexabeautydiaries

Larissa Ridenour
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