ALEXA KETCHUM

Written By Larissa Ridenour

IG: @alexabeautydiaries TikTok: @alexabeautydiaries

Known as the pale girl makeup bestie, Alexa Ketchum helps fair-skinned beauty lovers discover products that truly complement their skin tone. From mascara recommendations to concealers, foundations, and other complexion essentials, she shares honest reviews and practical tips with a relatable style that has earned the trust of her engaged community. Based in Florida, Alexa creates informative, approachable content that seamlessly showcases products while staying true to the voice her audience knows and trusts.

@alexabeautydiaries

@alexabeautydiaries

Larissa Ridenour
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